@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Playfair+Display:ital,wght@1,400;1,500&display=swap');
:root{--ink:#20221d;--paper:#f5f4ef;--line:#cfcfc5;--gold:#b7a97d}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--paper);color:var(--ink);font-family:'DM Sans',Arial,sans-serif;font-size:17px;line-height:1.6}a{color:inherit;text-decoration:none}button,input,textarea{font:inherit}button,a,input,textarea,summary{-webkit-tap-highlight-color:transparent}button{cursor:pointer}a:focus-visible,button:focus-visible,summary:focus-visible{outline:2px solid #9b7430;outline-offset:5px}header{height:100px;padding:0 4.5%;display:flex;justify-content:space-between;align-items:center;border-bottom:1px solid var(--line)}.wordmark{font-size:26px;font-weight:700;letter-spacing:-1.4px}.wordmark span{font-weight:400}.wordmark sup{font-size:11px;vertical-align:top;margin-left:4px}nav{display:flex;align-items:center;gap:36px;font-size:14px}.nav-cta{border:1px solid var(--ink);border-radius:30px;padding:11px 20px}.nav-cta 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img{width:100%;height:520px;object-fit:cover;filter:grayscale(1)}.portrait span{display:block;font-size:10px;letter-spacing:1px;margin-top:16px}.studio-copy{align-self:center}.studio-copy p:not(.eyebrow){color:#5c5f52}.faq{display:grid;grid-template-columns:1fr 1.6fr;gap:10%;border-top:1px solid var(--line)}.questions details:last-child{border-bottom:1px solid var(--line)}.questions summary{font-size:17px;padding:25px 0}.contact{background:var(--ink);color:var(--paper)}.contact h2{font-size:clamp(60px,8vw,125px)}.contact-grid{display:grid;grid-template-columns:1fr 1.3fr;gap:10%;margin-top:70px}.contact-grid>div p{max-width:330px;color:#bfc1b2}.email{font-size:clamp(16px,2vw,27px);border-bottom:1px solid #777c6a;padding-bottom:10px;display:inline-block}form{display:grid;grid-template-columns:1fr 1fr;gap:25px}label{font-size:12px;letter-spacing:.5px}input,textarea{display:block;width:100%;border:0;border-bottom:1px solid #777c6a;background:transparent;color:var(--paper);border-radius:0;padding:12px 0;font-size:16px;outline-offset:5px}textarea{resize:vertical}input::placeholder,textarea::placeholder{color:#929785}.full{grid-column:1/-1}.contact .button{background:var(--paper);color:var(--ink)}.contact .fine{color:#c0c3b6;margin:0}#form-status{font-size:14px;margin:0}footer{padding:45px 4.5%;display:flex;align-items:center;flex-wrap:wrap;justify-content:space-between;gap:30px}footer>span{font-size:10px;letter-spacing:1px}footer p,footer>a:last-child{font-size:12px;margin:0}dialog{padding:20px;border:0;background:#171815;color:white;width:min(1100px,94vw);max-height:94vh}dialog::backdrop{background:#000d;backdrop-filter:blur(10px)}dialog video{display:block;max-height:78vh;width:100%}.dialog-head{display:flex;align-items:center;justify-content:space-between;gap:20px}.dialog-head p{font-size:14px;margin:0}.dialog-head button{background:transparent;color:white;border:0;padding:10px}.reveal{transition:opacity .65s,transform .65s}.js .reveal{opacity:0;transform:translateY(24px)}.js .reveal.visible{opacity:1;transform:none}@media(min-width:1500px){main,header,footer{max-width:1800px;margin:auto}}@media(max-width:800px){header{height:80px}.wordmark{font-size:23px}.menu{display:block;background:none;border:0;font-size:14px}nav{display:none;position:absolute;top:80px;left:0;width:100%;background:var(--paper);padding:30px;z-index:20;flex-direction:column;align-items:stretch}nav.open{display:flex}.hero{padding-top:25px}.edition{display:none}h1{font-size:clamp(53px,10.5vw,84px);margin:30px 0}.hero-bottom{align-items:flex-start;flex-direction:column;gap:20px}.hero-media{height:390px}.media-caption{padding:15px;font-size:10px;align-items:center}.section{padding:75px 6%}.section-heading{grid-template-columns:1fr;gap:8px}.section-heading h2{margin-bottom:12px}.projects{gap:40px 20px;margin-top:25px}.project.offset{margin-top:80px}.project-info{display:block}.project-info h3{font-size:23px}.project-info p{text-align:left;margin-top:7px;font-size:9px}.wide{width:100%}.play{padding:10px 13px;right:12px;bottom:12px}.play span{display:none}.statement{padding-bottom:70px}.marquee{font-size:50px}.statement-body{margin-top:40px}.steps{margin-left:0}.pilot,.studio,.faq,.contact-grid,.partnership{grid-template-columns:1fr;gap:40px}.offer{padding:27px}.partnership>div{margin:0}.portrait{max-width:420px}.portrait img{height:450px}.contact-grid{margin-top:40px}.contact h2{font-size:66px}footer{align-items:flex-start;flex-direction:column}.hero-top .eyebrow{font-size:10px}.partnership h2{font-size:43px}}@media(max-width:440px){.projects{grid-template-columns:1fr}.project.offset{margin:0}.film{aspect-ratio:4/5}.hero-media{height:310px}.hero-bottom p{font-size:15px}.media-caption>span{max-width:130px}.offer{padding:24px}.portrait img{height:380px}h1{letter-spacing:-.065em}.contact h2{font-size:56px}form{grid-template-columns:1fr}label{grid-column:1/-1}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}.js .reveal{opacity:1;transform:none}}

/* Editorial refinement */
.skip-link{position:fixed;top:10px;left:10px;z-index:100;background:var(--ink);color:white;padding:12px 20px;transform:translateY(-160%)}.skip-link:focus{transform:none}
.hero-media{height:clamp(310px,44vw,690px)}.media-caption{justify-content:flex-end;background:none}.media-caption button{background:#171815b8;backdrop-filter:blur(10px);font-size:14px;min-height:44px}
.hero-footnote{display:flex;justify-content:space-between;gap:20px;padding:21px 0;border-bottom:1px solid var(--line);font-size:14px;color:#56594f}.hero-footnote span:last-child{font-family:'Playfair Display',Georgia,serif;font-style:italic;font-size:18px}
.portrait img{height:auto;aspect-ratio:4/5;object-fit:cover;filter:none;display:block}.portrait span{font-size:12px;line-height:1.6;letter-spacing:.7px}.project-info p{font-size:12px;letter-spacing:.5px}.fine,.work-note{font-size:14px;line-height:1.7}.price span{font-size:12px}.play span{font-size:14px}label{font-size:14px}.contact .fine a{text-decoration:underline;text-underline-offset:4px}.footer-links{display:flex;gap:24px;font-size:14px}footer p,footer>span{font-size:12px}.honeypot{display:none}input:focus-visible,textarea:focus-visible{outline:2px solid var(--gold);outline-offset:5px}.button{min-height:54px}.button:active{transform:translateY(1px)}
@media(max-width:800px){.hero-top .eyebrow{font-size:12px;letter-spacing:1px}.hero-footnote{align-items:flex-start;flex-direction:column;gap:4px}.project-info p{font-size:12px}.portrait{max-width:100%}.portrait img{height:auto}.studio{gap:40px}.media-caption{padding:16px}.edition{display:none}}
@media(prefers-reduced-motion:reduce){.marquee{transform:none}}

/* Preserve the uploaded film frame and the original founder photograph. */
.hero-media{height:auto;aspect-ratio:16/9}.hero-media video{display:block;object-fit:contain}.media-caption{gap:10px}.portrait{max-width:400px}.portrait img{aspect-ratio:1;object-fit:contain;width:100%}
@media(max-width:600px){.media-caption{padding:8px;gap:6px}.media-caption button{font-size:11px;padding:6px 10px;min-height:36px}}

/* Project inquiry — restrained editorial treatment */
.contact-grid{align-items:start}.contact-intro{position:sticky;top:125px}.contact-note{max-width:330px;margin-top:72px;padding-top:20px;border-top:1px solid #777c6a}.contact-note span,.form-head span{display:block;font-size:11px;letter-spacing:1.6px;color:#b7a97d}.contact-note p{margin:12px 0 0!important;font-size:14px;line-height:1.7}#brief{position:relative;padding:42px;background:#292b25;border:1px solid #45483d;box-shadow:0 28px 70px #10110e38;gap:30px 24px;overflow:hidden}#brief::before{content:"";position:absolute;left:0;top:0;width:86px;height:2px;background:var(--gold)}.form-head{display:flex;justify-content:space-between;align-items:flex-start;gap:24px;padding-bottom:24px;border-bottom:1px solid #45483d}.form-head p{margin:0;color:#bfc1b2;font-family:'Playfair Display',Georgia,serif;font-style:italic;font-size:18px}#brief label>span{display:block;margin-bottom:2px;color:#bfc1b2;font-size:11px;letter-spacing:1.25px;text-transform:uppercase}#brief input,#brief textarea{border-bottom-color:#616557;padding:13px 0 14px;font-size:17px;transition:border-color .2s,background .2s}#brief input:hover,#brief textarea:hover{border-bottom-color:#a7a991}#brief input:focus,#brief textarea:focus{border-bottom-color:var(--paper)}#brief input::placeholder,#brief textarea::placeholder{color:#858a79}#brief textarea{min-height:142px;line-height:1.6}#brief .button{margin-top:4px;background:var(--paper);color:var(--ink);border:1px solid var(--paper);padding:19px 21px;transition:background .2s,color .2s,border-color .2s}#brief .button:hover{background:transparent;color:var(--paper);border-color:#7d816f}#brief .button:disabled{cursor:wait;opacity:.62}#brief .fine{color:#aeb1a4}#brief .fine strong{font-weight:500;color:#dadccf}#form-status{min-height:24px;color:#e2e3d8}#form-status.success{padding:16px 18px;border-left:2px solid var(--gold);background:#20221d;color:#f5f4ef}#form-status.error{color:#f0b6a8}.button.is-sending .button-label::after{content:" · sending";font-weight:400}
@media(max-width:800px){.contact-intro{position:static}.contact-note{margin-top:38px}#brief{padding:30px 24px}.form-head{flex-direction:column;gap:8px}}
@media(max-width:440px){#brief{padding:27px 20px;gap:26px}.form-head p{font-size:16px}}

.hero-media{background:#e4c9d2}

/* First campaign and concept study */
.hero-actions{display:flex;flex-wrap:wrap;gap:16px;align-items:center}.hero-actions .button{width:auto;gap:24px}.hero-offer{border-top:1px solid var(--line);padding:22px 0 32px;max-width:850px}.hero-offer p{margin-bottom:8px}.hero-offer strong{font-size:15px;font-weight:500}.payment-plan{border-top:1px solid var(--line);padding-top:24px;margin:25px 0}.payment-plan h4{font-size:21px;line-height:1.3;font-weight:500;margin:0 0 18px}.payment-plan p{font-size:15px}.case-study{border-top:1px solid var(--line);padding-top:85px}.case-intro{max-width:640px}.case-brief{display:grid;grid-template-columns:1fr 2fr;gap:32px;border-top:1px solid var(--line);padding:28px 0;margin-top:35px}.case-brief p{max-width:690px}.case-frames{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:22px;margin:28px 0 45px}.case-frames figure{margin:0;min-width:0}.case-frames img{display:block;width:100%;height:auto;aspect-ratio:9/16;object-fit:cover}.case-frames figcaption{padding-top:14px;font-size:14px}.case-frames figcaption strong,.case-frames figcaption span{display:block}.case-frames figcaption strong{margin-bottom:6px;font-weight:500}.case-edits{display:grid;grid-template-columns:1fr 1fr;gap:50px;border-top:1px solid var(--line);padding-top:30px}.case-edits .text-link{background:none;border:0;border-bottom:1px solid currentColor;margin:0 18px 16px 0;color:var(--ink);text-align:left}.case-edits p{font-size:16px;max-width:560px}@media(max-width:800px){.hero-actions{width:100%}.case-frames{grid-template-columns:repeat(2,minmax(0,1fr));gap:25px 16px}.case-brief,.case-edits{grid-template-columns:1fr;gap:16px}.hero-offer{padding-bottom:25px}}

/* Compact first-campaign offer */
.pilot{gap:6%;grid-template-columns:minmax(0,1fr) minmax(0,1fr);padding-top:85px;padding-bottom:85px}.pilot-intro h2{font-size:clamp(38px,4.1vw,64px)}.pilot-intro>p{max-width:490px}.pilot-value{margin-top:28px;max-width:490px}.pilot-value p{font-size:16px;margin-bottom:18px;color:#505548}.pilot-value strong{color:var(--ink);font-weight:500}.pilot-intro .payment-plan{max-width:490px;margin-top:28px;padding-top:24px}.pilot-intro .payment-plan h4{font-size:22px;max-width:380px}.pilot-intro .payment-plan p{margin-bottom:12px}.offer{padding:32px}.offer h3{margin-bottom:22px}.offer li{font-size:16px;padding:12px 0}.offer ul{margin-bottom:24px}.offer .price{font-size:64px;margin-bottom:26px}.offer .fine{font-size:14px}.offer summary{padding:18px 0}.partnership{padding-top:65px;padding-bottom:65px;align-items:start}.partnership h2{font-size:clamp(34px,3.8vw,52px)}.hook-comparison{display:flex;flex-direction:column;align-items:flex-start;gap:4px}@media(max-width:800px){.pilot{grid-template-columns:1fr;gap:28px;padding-top:60px;padding-bottom:60px}.pilot-intro h2{font-size:44px}.pilot-value,.pilot-intro .payment-plan,.pilot-intro>p{max-width:none}.offer{padding:26px}.partnership{padding-top:50px;padding-bottom:50px}}

/* Campaign kit: concise deliverable emphasis */
.offer-promise{font-size:16px;color:#515748;margin:-10px 0 25px;max-width:360px}.offer-summary{display:grid;grid-template-columns:1fr 1fr;gap:15px;padding:18px 0;border-top:1px solid var(--line);margin-bottom:10px}.offer-summary span{font-size:14px;color:#515748}.offer-summary strong{display:block;font-size:27px;font-weight:500;line-height:1.25;color:var(--ink);margin-bottom:4px}.format-note{display:block;font-size:14px;color:#626957;margin-top:5px}.pilot-intro h2{font-size:clamp(36px,3.7vw,59px)}@media(max-width:800px){.pilot-intro h2{font-size:42px}}

/* Clearer buying sequence: work, offer, process, proof. */
.case-study{padding-top:75px;padding-bottom:85px;border-top:1px solid var(--line)}
.case-header{display:grid;grid-template-columns:1.15fr 1fr;align-items:end;gap:60px}
.case-header h2{margin-bottom:0}
.case-header>p{max-width:520px;font-size:16px;margin-bottom:7px;color:#52564d}
.case-frames{grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;max-width:1050px;margin:34px auto 0}
.case-frames figure{min-width:0}
.case-frames img{aspect-ratio:3/4;object-position:center 36%}
@media(max-width:800px){.case-header{grid-template-columns:1fr;gap:14px}.case-frames{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.case-frames figcaption{font-size:13px}}
@media(max-width:570px){.case-frames{grid-template-columns:repeat(2,minmax(0,1fr));gap:9px}.case-frames figcaption span{display:none}.case-frames figcaption strong{font-size:12px}.case-frames img{aspect-ratio:3/4}}

/* Focused header and tighter transition to the hero film. */
nav{gap:12px}
.nav-pricing{display:inline-flex;align-items:center;justify-content:space-between;gap:24px;background:var(--ink);color:var(--paper);border:1px solid var(--ink);border-radius:30px;padding:11px 20px;min-height:44px}
.nav-pricing:hover,.nav-pricing:focus-visible{background:#383a33;color:var(--paper)}
.nav-cta{min-height:44px;display:inline-flex;align-items:center}
.hero-bottom{margin-bottom:26px}
@media(max-width:800px){nav.open{gap:14px}.nav-cta,.nav-pricing{width:100%;justify-content:space-between}.hero-bottom{margin-bottom:24px}}

/* Two clear buying paths with a shared visual rhythm. */
.pilot{display:block;padding-top:92px;padding-bottom:94px}
.pricing-head{max-width:990px;margin:0 auto 42px;text-align:center}
.pricing-head h2{font-size:clamp(40px,5vw,76px);line-height:1.07;margin:22px 0 23px}
.pricing-head>p:last-child{max-width:660px;margin:0 auto;color:#505548;font-size:17px;line-height:1.6}
.pricing-cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));align-items:stretch;gap:24px;max-width:1350px;margin:auto}
.pricing-cards .offer{display:flex;flex-direction:column;padding:38px 36px;min-width:0}
.pricing-cards .offer h3{font-size:clamp(27px,2.25vw,36px);margin:12px 0 14px}
.pricing-cards .offer .price{font-size:clamp(48px,4.4vw,68px);margin:22px 0 25px}
.pricing-cards .offer-summary{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
.pricing-cards .offer-summary strong{font-size:clamp(21px,2vw,27px)}
.pricing-cards .offer ul{margin-bottom:auto}
.pricing-cards .offer li{line-height:1.45}
.pricing-cards .offer>.button{margin-top:24px;justify-content:center;text-align:center}
.pricing-cards .offer>.fine{margin:17px 0 0;line-height:1.6}
.pricing-cards .offer details{margin-top:18px}
.pricing-cards .offer summary{cursor:pointer}
.plan-label{font-size:11px;letter-spacing:1.5px;font-weight:600;margin:0}
.monthly-card{background:#20221e;color:#f8f8f3}
.monthly-card .offer-promise,.monthly-card .fine,.monthly-card .format-note,.monthly-card .offer-summary span{color:#d8d9ce}
.monthly-card .price span{color:#d8d9ce}
.monthly-card li,.monthly-card .offer-summary,.monthly-card details{border-color:#50534a}
.monthly-card .offer-summary strong{color:#fff}
.monthly-card>.button{background:#f8f8f3;color:#20221e}
.monthly-card>.button:hover{background:#dedfd7}
.play{font-size:13px;gap:0;white-space:nowrap}
@media(max-width:900px){.pricing-cards{grid-template-columns:1fr;max-width:620px}.pilot{padding-top:72px;padding-bottom:72px}.pricing-head{margin-bottom:32px}}
@media(max-width:570px){.pricing-cards .offer{padding:27px 23px}.pricing-head h2{font-size:clamp(38px,9vw,51px)}.pricing-head>p:last-child{font-size:16px}.pricing-cards .offer .price{font-size:55px}.pricing-cards .offer-summary span{font-size:13px}}

/* Founder offer and compact assurances. */
.monthly-card .launch-badge{display:inline-block;width:max-content;max-width:100%;padding:6px 12px;margin:1px 0 0;border:1px solid #a9b299;border-radius:40px;color:#e2e9d5;font-size:11px;letter-spacing:.07em;text-transform:uppercase}
.monthly-price-line{display:flex;align-items:baseline;gap:18px;flex-wrap:wrap;margin-top:8px}
.pricing-cards .monthly-price-line .price{margin:0}
.old-price{font-size:clamp(24px,2.5vw,37px);font-weight:400;color:#b4b7aa;text-decoration-color:#b4b7aa;text-decoration-thickness:1px;letter-spacing:-.05em}
.monthly-card .price-context{font-size:11px;letter-spacing:1.3px;margin:12px 0 24px;color:#d8d9ce}
.pricing-assurances{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;max-width:1350px;margin:24px auto 0}
.assurance{padding:28px 36px;border:1px solid #bdc1b2;background:rgba(255,255,255,.19)}
.assurance-number{font-size:11px;font-weight:600;letter-spacing:1.5px;color:#555c4d}
.assurance h3{font-size:clamp(24px,2.5vw,33px);margin:10px 0 8px}
.assurance p{font-size:14px;line-height:1.65;max-width:540px;color:#4f574b;margin:0}
@media(max-width:900px){.pricing-assurances{grid-template-columns:1fr;max-width:620px;gap:14px}}
@media(max-width:570px){.assurance{padding:24px 23px}.monthly-price-line{gap:12px}.old-price{font-size:26px}.monthly-card .launch-badge{font-size:10px}}

/* A concise buying sequence, using the studio's editorial visual language. */
.approach{padding-top:90px;padding-bottom:90px}
.approach-intro{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,.65fr);align-items:end;gap:32px;max-width:1350px;margin:0 auto 35px}
.approach-intro .eyebrow{grid-column:1/-1;margin:0}
.approach-intro h2{margin:0;font-size:clamp(40px,4.6vw,70px)}
.approach-intro>p:last-child{max-width:390px;margin:0 0 5px;font-size:17px;color:#505548}
.working-steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;max-width:1350px;margin:auto}
.working-step{display:flex;flex-direction:column;min-height:250px;padding:30px 29px;background:#e8e9df;border:1px solid #d1d3c6}
.working-step:nth-child(2){background:#f0f0e9}
.working-step:nth-child(3){background:var(--ink);color:var(--paper);border-color:var(--ink)}
.working-number{font-size:12px;letter-spacing:1.4px;font-weight:600;color:#525c4d}
.working-step:nth-child(3) .working-number{color:#c6cbbf}
.working-step h3{font-size:clamp(24px,2.25vw,33px);line-height:1.17;margin:auto 0 14px}
.working-step p{font-size:15px;line-height:1.6;margin:0;max-width:350px;color:#50584d}
.working-step:nth-child(3) p{color:#d8d9ce}
.founder-note{max-width:760px;margin:68px auto 76px;padding:26px 42px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);text-align:center;font-size:16px;line-height:1.7;color:#53574d}
.benefits-intro{max-width:790px;margin:0 auto 36px;text-align:center}
.benefits-intro .eyebrow{margin-bottom:18px}
.benefits-intro h2{font-size:clamp(40px,4.5vw,69px);margin:0 0 20px}
.benefits-intro>p:last-child{max-width:620px;margin:0 auto;color:#53574d;font-size:17px}
.working-benefits{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;max-width:1350px;margin:0 auto}
.working-benefits div{display:flex;flex-direction:column;min-height:188px;gap:7px;min-width:0;padding:24px 26px;background:#e9ebe1;border:1px solid #d4d7ca}
.working-benefits div:nth-child(3n+2){background:#f0f0e9}
.working-benefits strong{font-size:19px;font-weight:500;line-height:1.3}
.working-benefits span{font-size:14px;line-height:1.5;color:#53594e}
.working-benefits .benefit-mark{display:grid;place-items:center;width:37px;height:37px;margin-bottom:auto;border:1px solid #9fa695;font-size:11px;letter-spacing:1px;color:#364135}
@media(max-width:900px){.approach-intro{grid-template-columns:1fr;gap:13px}.working-steps{grid-template-columns:1fr;gap:11px}.working-step{min-height:0;padding:26px}.working-step h3{margin:34px 0 10px}.working-benefits{grid-template-columns:repeat(2,minmax(0,1fr))}.working-benefits div:nth-child(3n+2){background:#e9ebe1}.working-benefits div:nth-child(even){background:#f0f0e9}}
@media(max-width:570px){.approach{padding-top:68px;padding-bottom:68px}.approach-intro>p:last-child{font-size:16px}.founder-note{margin:49px auto 57px;padding:24px 8px;font-size:15px}.benefits-intro>p:last-child{font-size:16px}.working-benefits{grid-template-columns:1fr}.working-benefits div{min-height:0;padding:20px 22px}.working-benefits .benefit-mark{margin-bottom:14px}}